PPC Specialist (Google Ads & Paid Search)

* Spearhead the development and execution of high-impact PPC campaigns across multiple regions, driving quality leads and maximising ROI. * Architect and manage large-scale campaigns across competitive markets, ensuring seamless execution and optimal performance. * Drive keyword research, competitor analysis, and audience targeting to inform campaign strategies and optimise performance. * Analyse and optimise campaign metrics, including CTR, CPC, Quality Score, and conversion rates, to achieve continuous improvement. * Craft and test high-performing ad copy that aligns with campaign objectives and resonates with target audiences. * Design and refine bidding strategies, leveraging Target CPA, ROAS, Impression Share, and other tactics to drive campaign success. * Uncover growth opportunities and improve lead volume by analysing performance data and identifying areas for optimisation. * Collaborate with cross-functional teams, including UX, analytics, and web teams, to streamline landing pages and conversion funnels. * Ensure data accuracy and integrity across platforms, maintaining precise campaign tracking and reporting. * Develop and present data-driven performance reports, providing actionable insights and strategic recommendations. * Stay at the forefront of PPC trends, platform updates, and automation features, applying this knowledge to continuously enhance campaign performance.