TikTok Shop Manager (E-commerce & Growth Lead)

* Drive the growth and optimization of TikTok Shop operations, leveraging data-driven strategies to boost revenue and performance in the beauty and fragrance category. * Architect and execute high-impact e-commerce campaigns, including TikTok ads, promotions, and live selling, to maximize conversion rates and sales. * Lead cross-functional teams to develop and implement trend-driven, high-performing marketing campaigns that align with global standards. * Analyze sales performance, conversion rates, and ROI to inform strategic decisions and optimize product listings, pricing, and catalog performance. * Identify and scale winning products and viral content opportunities, while conducting competitor and market analysis to support pricing and growth strategies. * Manage and train a team of professionals handling listings, operations, and data management, ensuring operational efficiency and excellent customer experience. * Develop and implement data-driven strategies to continuously test, optimize, and improve performance, using insights from TikTok Seller Center, Ads Manager, and other platforms. * Collaborate with international teams to build a world-class social commerce operation, driving business growth and expansion in the global fragrance and beauty market. * Foster a culture of innovation and adaptability, staying ahead of industry trends and leveraging expertise in e-commerce, digital marketing, and social media management to drive business success.