Google Ad Expert

* Spearhead comprehensive Google Ads campaigns from conceptualization to launch, driving high-quality B2B leads for government contracting advisory services. * Architect and execute targeted advertising strategies, leveraging Search, Display, Performance Max, and Retargeting campaigns to reach B2B clients. * Identify and engage high-value audiences by developing and implementing precise targeting parameters, focusing on business owners seeking government contracting opportunities. * Craft compelling ad copy and design creative assets that resonate with the target audience, driving click-through and conversion rates. * Drive keyword strategy by conducting in-depth research, managing negative keyword lists, and pinpointing high-intent, long-tail B2B search terms. * Manage and optimize tracking and analytics tools, including Google Tag Manager and Google Analytics 4, to monitor lead form submissions, booked calls, and ROI. * Lead continuous testing and optimization efforts, utilizing A/B testing to refine ad copy, landing pages, and bidding strategies, ultimately reducing Cost Per Lead (CPL) and enhancing lead quality.