Digital Marketing Specialist

* Spearhead SEO initiatives, driving on-page, off-page, and technical optimization to boost online visibility and credibility. * Architect and execute keyword research strategies, elevating website rankings and maximizing search engine impact. * Develop and manage comprehensive social media content calendars across multiple platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn. * Drive paid advertising campaigns through Meta Ads and Google Ads, ensuring targeted reach and optimal ROI. * Leverage expertise in SVOD, TVOD, AVOD, and PVOD models to inform digital marketing strategies and capitalize on emerging trends. * Craft compelling, engaging content, including posts, reels, and short-form videos, that resonate with diverse audiences and foster brand loyalty. * Analyze performance metrics using Google Analytics, Search Console, and Meta Business Suite, identifying areas for improvement and optimizing digital channels for maximum impact. * Collaborate with cross-functional teams, including designers, video editors, and content creators, to ensure cohesive brand messaging and visual identity. * Optimize landing pages for SEO and conversions, streamlining user experiences and driving business results. * Monitor and report on key performance indicators, including CTR, CPC, CPA, ROAS, Impressions, Engagement, and Reach, to refine marketing strategies and achieve business objectives.