Digital Marketing Executive

* Spearhead the development and execution of innovative digital marketing strategies to boost online presence and drive business growth. * Architect and optimize paid advertising campaigns on Facebook Ads and Google Ads, focusing on sales generation and ROI maximization. * Drive the company's social media presence forward by managing and expanding its footprint on platforms like Instagram, YouTube, and Facebook. * Uncover key audience insights through market research, ensuring campaigns reach and engage the most relevant target customers. * Collaborate with cross-functional teams to conceptualize and implement bold content ideas and marketing strategies that captivate audiences. * Design and manage advanced tracking systems, including Server-Side Tracking and Conversion API, to unlock precise campaign data and actionable insights. * Oversee digital advertising budgets, allocating resources effectively to achieve optimal ROI and campaign performance. * Analyze campaign metrics using Google Analytics and Ads Manager, identifying areas for improvement and opportunities for growth. * Develop and present regular digital marketing reports, providing data-driven insights and strategic recommendations to senior management.