HR Manager (E-commerce - Fashion Industry)

Denimisia is seeking a highly experienced and structured HR Manager to lead all human resource operations in our fast-growing e-commerce fashion business. The ideal candidate must have strong experience in the e-commerce sector (especially clothing/fashion brands) with proven ability to manage recruitment, rostering, performance systems, HR policies, and high-pressure hiring cycles. This role is critical in building a disciplined, KPI-driven, and high-performing workforce in a chat-based sales environment.Key Responsibilities • Manage end-to-end recruitment (sales, CRM, marketing, accounts, operations, etc.)• Handle high-pressure hiring cycles, especially during campaigns, seasonal sales, and peak business periods• Develop and maintain strong talent pipelines for rapid scaling requirements• Create and manage employee rostering and shift planning for operational teams• Implement and enforce HR policies, SOPs, and company discipline system• Build and monitor KPI-based performance evaluation system for all departments• Manage employee onboarding, training, and performance improvement processes• Maintain HR records, attendance, and workforce documentation• Coordinate with department heads to ensure smooth manpower planning and executionSpecial Focus Areas (Critical for This Role) • Handle high-pressure hiring for sales, CRM & seasonal rush campaigns• Design and implement KPI-based performance tracking system• Develop and enforce company HR policies and operational SOPs• Maintain strict discipline in chat-based sales teams (Messenger/WhatsApp/DM operations)• Ensure employees follow response time, sales behavior, and communication standards• Identify underperformers and implement corrective action plansKPI & Performance Expectations • 100% fulfillment of hiring requirements within deadlines• Fast recruitment turnaround time (especially urgent hiring cycles)• 100% accurate rostering with no operational disruption• Reduced employee turnover and improved retention rate• Proper execution of KPI system across all departments• Effective monitoring of sales and CRM team discipline & performance complianceCompensation & Benefits • Competitive salary package• Performance-based incentives• Leadership role in a rapidly growing fashion e-commerce brand• Opportunity to design and build the full HR system from scratch