Ad Manager (Meta & Pixel Specialist)

* Spearhead the development and execution of high-impact Meta Ads campaigns, driving conversions, traffic, and retargeting efforts * Architect and manage Facebook Pixel and Conversion API (CAPI) infrastructure to ensure seamless data tracking and optimization * Analyze and interpret key performance metrics, including ROAS, CPA, CTR, and conversion data, to inform data-driven decisions * Design and manage targeted audience strategies, leveraging custom audiences, lookalike audiences, and retargeting funnels to maximize campaign reach and impact * Collaborate with cross-functional teams, including creative and content, to develop high-performing ad creatives that drive engagement and conversions * Drive continuous improvement through A/B testing of ad copy, creatives, and audience targeting, ensuring optimal campaign performance * Oversee daily ad spend, ensuring maximum ROI and identifying opportunities to reduce costs and enhance campaign efficiency * Identify and capitalize on scaling opportunities, driving business growth and expansion * Stay at the forefront of Meta algorithm changes and industry trends, applying expert knowledge to optimize campaign performance and stay ahead of the competition