Strategic Media Planner

• Spearhead brand positioning and content strategy for paid media, driving collaboration with the Marketing Team to achieve shared goals. • Architect Go-To-Market strategies in tandem with the Sales Team, fostering a unified approach to market penetration. • Develop and execute comprehensive campaign strategies, leveraging data-driven insights to inform planning and optimization. • Drive Digital PR strategy development, amplifying paid media efforts to maximize brand visibility and reach. • Lead paid media buying across multiple platforms, including Meta Ads, Google Ads, and LinkedIn Ads, to reach diverse audiences. • Design and optimize campaign structures, audience targeting, and budget allocations to ensure maximum ROI. • Manage and refine ad campaigns, adjusting bidding strategies, placements, and optimization techniques to drive performance. • Analyze campaign data and market trends, using insights to inform bid adjustments, audience refinement, and budget reallocation. • Stay ahead of the competition, monitoring market trends and competitor activity to identify opportunities for growth. • Collect, analyze, and interpret data from paid campaigns, providing actionable recommendations to the team. • Deliver real-time campaign feedback, enabling data-driven decision-making and continuous improvement. • Develop and manage a cohesive channel strategy, ensuring seamless integration across all platforms and touchpoints.