Executive / Sr. Executive, Digital Marketing

* Spearhead the development of innovative digital marketing strategies to boost online presence and drive business growth. * Architect and execute high-performing paid advertising campaigns on Facebook Ads and Google Ads, focusing on sales generation and ROI maximization. * Drive the company's social media expansion, managing and growing its presence on platforms like Instagram, YouTube, and Facebook. * Uncover key target audiences through market and audience research, ensuring campaigns reach the most relevant and engaged customers. * Collaborate with cross-functional teams to craft bold content ideas and marketing strategies that captivate and convert. * Implement cutting-edge tracking tools, such as Server-Side Tracking and Conversion API, to unlock precise campaign data and actionable insights. * Optimize digital advertising budgets to achieve exceptional ROI, balancing spend with performance. * Analyze campaign performance using Google Analytics and Ads Manager, identifying areas for improvement and opportunities for growth. * Deliver data-driven reports and presentations to management, providing actionable insights and strategic recommendations.