ASO & Organic Growth Manager

* Spearhead App Store Optimization (ASO) strategies to maximize visibility and drive organic growth across Google Play and Apple App Store. * Drive conversions, installs, and ranking improvements through data-informed decisions and continuous experimentation. * Architect and execute keyword research, competitor analysis, and ranking tracking to inform optimization efforts. * Optimize app metadata, titles, and descriptions to boost performance and align with emerging search trends. * Design and optimize store creatives to enhance conversion rates and user engagement. * Develop and execute A/B testing and experimentation plans to refine store listings, messaging, and positioning. * Analyze performance metrics to uncover actionable insights on organic growth, user behavior, and funnel optimization opportunities. * Collaborate with cross-functional teams, including Ads and Influencer Marketing, to amplify acquisition funnel performance and identify new growth opportunities. * Identify, prioritize, and execute additional organic growth initiatives that extend beyond ASO to further accelerate app visibility and adoption.