SEO Specialist (Local & International SEO)

* Spearhead local SEO initiatives, crafting and executing region-specific strategies to drive visibility and growth. * Architect and optimize Google Business Profile and local listings to elevate search rankings and maximize online presence. * Ensure consistency of business listings across directories and citations, maintaining accurate NAP (Name, Address, Phone Number) data. * Foster high-quality local backlinks and develop targeted content strategies to engage local audiences. * Develop and implement international SEO strategies, spanning multiple countries and languages to expand global reach. * Drive global search engine optimization by implementing hreflang tags, conducting keyword research, and analyzing competitors. * Conduct thorough technical SEO audits on custom-coded websites, identifying areas for improvement in HTML, CSS, and JavaScript. * Collaborate with developers to implement technical SEO fixes, resolve crawling and indexing issues, and enhance website performance. * Optimize website speed, mobile responsiveness, Core Web Vitals, and structured data to ensure seamless user experiences. * Design and manage data tracking systems using Google Tag Manager, monitoring event tracking and performance metrics. * Leverage Google Analytics 4 to interpret website performance, user behavior, and ROI metrics, informing data-driven decisions. * Prepare and present comprehensive monthly SEO reports, providing actionable insights and recommendations for optimization. * Drive on-page and off-page SEO efforts, optimizing website structure, internal linking, meta tags, schema markup, and Core Web Vitals to boost search rankings and traffic. * Stay at the forefront of SEO trends, continually updating knowledge of search engine algorithms, industry best practices, and emerging technologies to maintain a competitive edge.