Digital Marketing Officer

* Spearhead the development and execution of high-impact paid advertising campaigns across Meta and Google Ads platforms, driving conversions and revenue growth. * Architect end-to-end lead generation funnels that capture and convert high-quality prospects, leveraging data-driven insights to optimize performance. * Drive content strategy development, creating editorial calendars and content pillars that align with brand objectives and resonate with target audiences. * Design and produce visually stunning ad creatives and social media assets, utilizing tools like Canva, Photoshop, and Figma to elevate brand storytelling. * Lead A/B testing and campaign optimization efforts, continually refining ad copy, targeting, and creatives to maximize ROI, reduce costs, and improve overall campaign efficiency. * Analyze and report on key performance indicators, providing actionable insights that inform data-driven decision-making and strategic planning. * Produce and edit high-quality video content that engages and resonates with target audiences, amplifying brand messaging and storytelling across marketing and social media channels. * Manage and grow social media presence through effective marketing strategies, consistent content execution, and ongoing community engagement. * Apply graphic design and visual storytelling principles to strengthen brand communication, creating compelling narratives that captivate and inspire audiences. * Develop and execute content scheduling plans, ensuring consistent engagement and audience growth across social media platforms. * Elevate brand visibility and awareness in local and global markets, leveraging integrated digital marketing efforts to drive business expansion and revenue growth.