Senior Executive – Marketing (TRECL)

* Spearhead campaign execution across ATL, BTL, and digital channels, ensuring timely launches and seamless implementation of promotional activities. * Drive day-to-day campaign operations, orchestrating online and offline efforts to maximize impact. * Lead lead generation initiatives, leveraging Facebook, Google Ads, property portals, and other channels to drive high-quality leads. * Oversee lead distribution, monitoring lead flow, and collaborating with sales teams to optimize conversion rates. * Architect and maintain a strong digital presence, managing social media platforms, content creation, and website content to engage target audiences. * Develop and implement content strategies, coordinating graphics, videos, and ad copies to support marketing objectives. * Champion brand consistency, coordinating design and production of marketing materials, and liaising with agencies, designers, and vendors. * Coordinate event logistics, supporting property fairs, site events, and promotional campaigns to drive customer engagement. * Foster close collaboration with sales teams, providing marketing support tools, tracking campaign performance, and analyzing sales conversion feedback. * Conduct market research, gathering data on competitor campaigns, pricing, and offers to inform marketing strategies. * Identify market trends and customer preferences, providing actionable insights to optimize marketing efforts. * Manage reporting and documentation, maintaining daily/weekly reports, updating CRM systems, and preparing performance summaries for management review.