Manager / Senior Manager - International Marketing (India Operations)

* Spearhead the development and execution of a tailored annual business plan and marketing strategy for the Indian market, driving growth and expansion. * Architect market entry and expansion plans, identifying key cities and regions for distribution network setup and evaluating potential opportunities. * Conduct comprehensive competitive analysis, benchmarking against Indian and international furniture brands to inform business decisions. * Drive sales forecasting and budgeting, setting quarterly and annual targets for Indian operations and allocating resources effectively. * Establish and manage a robust network of distributors, dealers, and multi-brand outlets across Tier-1 and Tier-2 cities, fostering strong partnerships and alliances. * Identify and onboard high-performing channel partners who embody the company's brand values, providing training, support, and marketing collateral to drive success. * Explore and manage Exclusive Brand Outlets and shop-in-shop concepts in high-footfall locations, maximizing brand visibility and sales. * Lead project sales initiatives, engaging architects, interior designers, hotels, and corporates to secure bulk contracts and drive revenue growth. * Adapt global marketing campaigns for the Indian market, tailoring messaging and content to resonate with local consumers and cultural context. * Design and execute below-the-line marketing activities, including exhibitions, events, and residential welfare association meets, to build brand awareness and drive engagement. * Oversee the localization of marketing materials, catalogs, and digital content, ensuring consistency and relevance across all touchpoints. * Develop and manage digital marketing strategies for India, leveraging social media, influencer collaborations, and other online channels to reach target audiences. * Gather and analyze market intelligence on product preferences, pricing sensitivity, and regional design trends, informing product development and strategy. * Collaborate with cross-functional teams to suggest India-specific product modifications, ensuring alignment with local market needs and preferences. * Manage inventory levels and supply chain operations, ensuring optimal stock availability and timely delivery to customers. * Build and lead a high-performing local sales and support team in India, providing guidance, coaching, and development opportunities to drive success. * Coordinate with logistics, supply chain, and other teams to ensure seamless delivery, installation, and customer satisfaction, while maintaining compliance with Indian import regulations, taxation, and legal requirements. * Develop and present comprehensive monthly reports on sales, market trends, competition, and ROI of marketing spends, tracking key performance indicators such as market share, revenue growth, and brand awareness.