Digital Marketing Officer

* Spearhead the expansion of social media presence across Facebook, Instagram, and TikTok, fostering a strong online community * Architect and execute multi-channel digital campaigns that drive product launches and promotional initiatives * Drive advertising efforts on Meta and Google platforms, ensuring optimal ad performance and ROI * Develop and implement content strategies that stay ahead of the curve in fashion trends, resonating with the target audience * Analyze and optimize website performance, monitoring SEO, traffic, and analytics to inform data-driven decisions * Partner with design teams to craft compelling campaign visuals that capture the brand's essence * Track key performance indicators, providing actionable insights and regular progress reports to stakeholders