Digital Marketing & Lead Generation Specialist

* Spearhead digital marketing campaigns across multiple platforms (Facebook, Google, LinkedIn) to drive traffic and boost brand visibility. * Architect high-impact lead generation strategies to attract top-quality leads for software, AI, and SaaS services. * Drive paid advertising efforts (Meta Ads, Google Ads) with a strong emphasis on maximizing ROI and minimizing waste. * Design and optimize lead generation funnels, leveraging landing pages, forms, and automation to streamline the customer journey. * Initiate and nurture relationships with potential clients through targeted cold outreach (email, LinkedIn, messaging) to secure new business opportunities. * Analyze campaign performance (CTR, CPL, conversions) and implement data-driven optimizations to continuously improve results. * Collaborate with the sales team to convert leads into paying customers, ensuring a seamless handoff and maximizing revenue potential. * Develop and execute customer acquisition strategies that align with business objectives, driving growth and expansion. * Track key metrics and deliver regular progress reports to stakeholders, providing actionable insights and recommendations for future growth.