Digital Marketing Officer

* Spearhead the development and execution of multi-channel digital marketing campaigns to amplify brand visibility and propel business expansion. * Architect and manage social media presence, crafting compelling content that resonates with target audiences and fosters engagement. * Drive campaign performance analysis using cutting-edge tools like Google Analytics, leveraging data-driven insights to inform strategic decisions. * Optimize and refine SEO/SEM strategies to elevate website rankings, ensuring maximum online visibility and reach. * Lead paid advertising initiatives, including PPC and Meta Ads, to maximize ROI and achieve marketing objectives. * Collaborate with cross-functional teams, including design and content, to conceptualize and produce innovative marketing materials that drive results. * Stay at the forefront of the latest digital marketing trends, tools, and technologies, applying expertise to continuously enhance and refine marketing strategies.