Manager – Content Writer (SEO, HARO & Authority Backlinks)

* Drive the development and execution of a comprehensive SEO content strategy, aligning with business objectives and fueling measurable growth. * Architect and manage content calendars across multiple platforms, including blogs, landing pages, and service pages, to maximize search engine rankings and brand authority. * Spearhead keyword research, topic clustering, and search intent analysis to inform data-driven content decisions and optimize on-page SEO performance. * Lead high-impact HARO outreach campaigns, securing authoritative backlinks and building relationships with media outlets, bloggers, and publishers to elevate domain authority and drive digital PR efforts. * Craft high-converting copy for lead generation funnels, landing pages, paid ads, and website messaging, ensuring seamless alignment with conversion goals and user intent. * Manage and mentor a team of content writers, reviewing, editing, and approving content to maintain exceptional editorial standards, consistency, and brand voice. * Collaborate with cross-functional teams, including SEO, paid media, and design, to align content with campaign strategies, lead funnels, and multi-channel marketing initiatives. * Leverage AI tools to streamline content production while preserving human quality and originality, and track performance using Google Analytics, Google Search Console, Ahrefs, and SEMrush. * Analyze key performance metrics, including organic traffic growth, keyword rankings, backlink acquisition, and conversion performance, to continuously optimize content and drive improved visibility and ROI.