Manager, Sales Development (FMCG)

• Spearhead the development of a tailored RTM Plan, maximizing retail coverage and driving business growth. • Architect and implement distributor growth initiatives, amplifying ROI and fostering strategic partnerships. • Craft and execute targeted trade promotion plans, boosting product visibility, availability, and sell-out performance on a monthly and quarterly basis. • Lead the deployment of point-of-sale materials and merchandising standards, ensuring a cohesive brand image across all retail outlets. • Design and launch channel-specific programs, including trade loyalty initiatives, to drive engagement and loyalty. • Analyze competitor activity and market trends, informing data-driven trade strategies that stay ahead of the curve. • Assess sales performance and trade program effectiveness, identifying areas for improvement and implementing corrective actions. • Foster cross-functional collaboration with Sales, Distribution, Brand, and Supply Chain teams to ensure seamless program execution and alignment. • Empower field teams with expert guidance, training, and insights, elevating execution quality and driving business results.