SEO Executive (Digital Growth)

* Drive organic growth by implementing and optimising on-page SEO elements, such as meta titles, descriptions, headings, and internal linking structures * Architect keyword research strategies to map search intent and inform content and ranking growth initiatives * Develop and refine SEO-friendly content, including blogs, landing pages, and website copy, to enhance search visibility and engagement * Identify and resolve technical SEO issues, including indexing, crawl errors, and site performance problems, to ensure seamless website functionality * Manage and optimise Google Business Profiles to boost local search visibility and drive targeted traffic * Analyse and track keyword rankings, organic traffic, and SEO KPIs using tools like Google Analytics and Google Search Console to inform data-driven decisions * Collaborate with cross-functional teams to optimise lead generation funnels, improve conversion rates, and enhance overall digital performance * Support backlink acquisition and outreach activities to expand online authority and credibility * Conduct competitor analysis to identify areas for improvement and stay ahead of industry trends * Foster a culture of continuous learning, staying up-to-date with the latest SEO trends, algorithm changes, and industry developments to drive innovation and growth * Lead the implementation of SEO best practices across content, design, and development teams to ensure a unified and effective approach to search engine optimisation