Media Buyer & Growth Strategist

* Spearhead the development and execution of high-performing Meta Ads campaigns that drive e-commerce sales and conversions * Architect and manage technical ad infrastructure, including Meta Pixel, Conversion API, Advantage+, and DPA * Design and deploy comprehensive full-funnel ad strategies, targeting cold, warm, and retargeted audiences * Drive campaign optimization through data analysis, focusing on key metrics such as CPA, ROAS, CTR, and funnel drop-offs * Lead structured creative testing initiatives, experimenting with hooks, creatives, audiences, and formats to inform future campaigns * Leverage data-driven insights and AI-powered tools to scale profitable campaigns and amplify ROI * Collaborate closely with internal teams to fuel D2C e-commerce growth and achieve sales targets through strategic media buying and planning